Key visual for the 'Buy and Win' beer campaign in the summer of 2018.

During the promotional period, people were encouraged to purchase beer, register their purchase, and participate in a draw to win tickets to the local music festival Positivus, as well as other music-related prizes.

The campaign included newly designed beer can concept (check it out here),
created by Aleksandra Kovalevska and Rihards Rusmanis.

Art director: Olafs Abzalons.